There is no doubt in anyone’s mind that five-time Ballon d’Or winner Cristiano Ronaldo has an overpowering personality. The CR7 phenomenon is a worldwide sensation.
At 37 years of age, the Portuguese star continues to be in the media eye, attracting millions of fans, starring on front pages and generating advertising campaigns ranging from fashion, medical-aesthetic clinics, gyms, perfumes… to cryptocurrencies.
Cristiano Ronaldo is a global icon who captivates the masses with his style.
His image goes beyond the football pitch and his name has become a real brand that generates huge amounts of money every year.
According to marketing specialist Jean-Philippe Danglade: “Ronaldo is a huge mover in financial markets.
“Cristiano Ronaldo is a real product, service and digital company,” Danglade added.
“He also has a museum with his statue on it. It is very rare.
“The Madeira airport is named after him, in terms of collective perception, it’s very impressive.”