Gulder Ultimate Search (GUS), the survival reality show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years off air.
Created and sponsored by Nigerian Breweries Plc, manufacturers of Gulder lager beer, GUS started in 2004 and enjoyed 11 seasons on air.
The show went on to become the most-watched reality TV series in Nigeria before it ended in 2016.
Nigerian Breweries (NB) Plc has officially announced that the show would make its comeback with “The Age of Craftsmanship” as the theme for the 2021 edition.
Sade Morgan, the Corporate Affairs Director, Nigerian Breweries Plc, said, “We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show. The planning team have put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.”
According to Morgan, registration kicked off on September 1 and would close on September 8, 2021. The first screening session starts September 13 in Abuja and Enugu, while the second screening session kicks off on September 16 in Lagos.
The TV premiere of ‘Gulder Ultimate Search: The Age of Craftsmanship’ is set for October 16, 2021, and will run till December 19, when the grand finale will hold.
From the first edition, which premiered in 2004, contestants were camped in different parts of the country to struggle against themselves and the wild, i.e. nature, and their search for a hidden treasure that brings to the last person standing instant fame and fortune.